Political consultants are a group of people who are either greatly admired, or greatly reviled. It actually usually depends most on what you think of their clients. Brian Fraley is a veteran political consultant, who has experienced the thrill of victory and the agony of defeat. Now he has formed his own company called Edge Messaging, to help people and business build their brands in the wild west that is the Internet age. Brian joined Keith Conrad to talk about how he got into the political world, and also shared some advice for aspiring wonks of all kinds.