Being a guest on a podcast is a great way to share your expertise and expand your audience. However, it can be intimidating if you’re not familiar with the format or the etiquette.
Since I’ve been booking guests on radio shows and podcasts for years now, and I’ve had experience my share of great… and terrible… interviews. I have a few tips on how to make it a wonderful experience for all involved.
- Research the Podcast
Before you appear on a podcast, it’s important to do your research. Listen to a few episodes of the podcast to get a sense of the host’s style and the topics they cover. This will help you prepare for the interview and ensure that you’re a good fit for the podcast.
- Prepare Your Talking Points
Once you’ve researched the podcast, you’ll want to prepare your talking points. Think about the key messages you want to convey and the topics you want to cover. Write down a few notes or talking points to refer to during the interview.
- Be a Good Listener
Being a good guest means being a good listener. Listen carefully to the host’s questions and take your time to formulate your answers. Don’t be afraid to ask the host to clarify a question if you’re not sure what they’re asking.
- Speak Clearly and Concisely
When you’re speaking on a podcast, it’s important to speak clearly and concisely. Avoid using jargon or technical language that might be confusing to listeners. Keep your answers focused and to the point.
- Share Personal Anecdotes
One of the best ways to connect with listeners is to share personal anecdotes or stories. Think about a few stories or experiences that relate to the topic you’re discussing. Sharing personal stories can help you connect with listeners on a deeper level.
- Have Fun
Finally, remember to have fun! Podcasts are a great way to share your passion and expertise with a wider audience. Don’t take yourself too seriously and be open to new experiences and perspectives.
Being a guest on a podcast can be a great way to expand your audience and share your expertise. By doing your research, preparing your talking points, being a good listener, speaking clearly and concisely, sharing personal anecdotes, and having fun, you can be an excellent guest and make a lasting impression on listeners. So go ahead, book that podcast interview, and have a blast!
If you have an idea for a podcast, I can help you turn it into a reality.
If you already have a podcast… Every day I send out stories and ideas to various radio hosts and podcasters that I work with. Some of them get used, some of them don’t. But I figured why not let you have a few of them? Sign up for my email newsletter The News Sidequest